Stories that move
missions forward
Amplifying the voices of nonprofits, consumer products and services through earned media, strategic storytelling, and authentic community connection
Meet Barbara Zamost
A communications strategist with deep roots in the Bay Area, Barbara Zamost brings decades of expertise in shaping narratives for organizations that matter.
Barbara specializes in elevating mission-driven nonprofits and leading consumer products through strategic public relations and communications. Her approach combines rigorous media strategy with authentic storytelling — ensuring that every pitch, press release, and campaign reflects the true heart of an organization.
Based in the vibrant San Francisco Bay Area, she understands the regional media landscape intimately, while maintaining strong national relationships with journalists, editors, and producers across every major platform.
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Full-service public relations tailored for nonprofits and consumer products brands at every stage of growth.
Results that Shine
Barbara has placed clients on national news programs including The Today Show, Good Morning America, CNN, NPR, The Tonight Show, CNBC, MSNBC, PBS and more. Print and digital placements have included USA Today, People, NBC Asian America, Axios, USA Weekend, Parade, New York Times, TMZ, Huffington Post, San Francisco Chronicle, Wall Street Journal, Fast Company, LA Times, AP, Newsweek, Yahoo!, MSN, Food & Wine, Real Simple, Wired, 7x7, and Oprah.
Nonprofit PR
Elevating mission-driven organizations through compelling earned media coverage, donor communications, and awareness campaigns that inspire action and support.
- Media relations & outreach
- Campaign launch strategy
- Annual report storytelling
Consumer Products PR
Putting consumer brands in front of the journalists, editors, and audiences who move markets — from product launches and brand awareness to retail milestones and trend stories.
- Product launch & announcement PR
- Brand awareness campaigns
- Retail & lifestyle media outreach
- Influencer & blogger relations
Content & Messaging
Crafting the words that define your brand — from core messaging frameworks to op-eds, press releases, PSAs, website copy, and executive communications.
- Brand messaging development
- Press release writing
- Op-eds & bylined articles
- Executive communication coaching
Crisis Communications
Protecting your reputation when it matters most. Swift, strategic, and calm response planning to navigate difficult moments with clarity and confidence.
- Crisis response planning
- Media training
- Spokesperson preparation
- Reputation management
Media Training
Preparing executives, spokespeople, and founders to be compelling, confident communicators across interviews, panels, podcasts, and public appearances.
- On-camera & print interview prep
- Key message development
- Q&A simulation sessions
- Ongoing spokesperson coaching
Community & Social Impact
Building authentic relationships between organizations and the communities they serve through purposeful storytelling, partnerships, and social impact communications.
- Event planning
- Community partnership strategy
- Event & program PR
- Social impact storytelling
Clients
A proud record of partnership with organizations making a difference in the nonprofit sector and beyond.
Nonprofits
Community-focused nonprofits building equity, access, and opportunity across the Bay Area and beyond.
- 911day.org
- Beyond Differences
- Sandy Hook Promise
- The Bay Lights
- Boys & Girls Clubs
- Ronald McDonald House
- Stanford University Hospital
- The SF Recording Academy
- Let the Sunshine In Concert
Consumer Products & Services
Consumer brands seeking lifestyle, retail, and mainstream media coverage that drives awareness and purchase intent.
- Ghirardelli Chocolate
- Ghirardelli Square
- The Clorox Company
- Sutter Home Winery
- Noah's NY Bagels
- Thorne
- Mermosa Wines
- Rainforest Café
Entertainment
Film, documentary, and live entertainment PR that generates buzz and audience engagement.
- Warren Miller Entertainment
- The Animation Show
- Impossible Light documentary
- The Hot Flashes film
Professional Services
Strategic communications for law firms and professional services organizations.
- Tesser
- Beeman & Muchmore, LLP
Commercial Real Estate
PR for commercial real estate developers and property management firms.
- General Growth Properties
- Macerich
- Ellis Partners
PR that's personal,
strategic, and real
Every strategy is built from scratch, tailored to your organization's unique voice, goals, and community.
Listen & Learn
Deep discovery into your mission, audience, and goals before a single pitch is written.
Craft the Story
Developing narratives that resonate — with journalists, donors, customers, and communities.
Execute with Precision
Strategic outreach to the right media at the right moment, measured and refined continuously.
Let's work together
Whether you're launching a campaign, navigating a crisis, or simply looking to build your organization's presence — I'd love to hear from you.